Laurie Lang is the President of BrandCentrics. BrandCentrics is a consulting firm specializing in strategic brand development. Ms. Lang helps clients develop, articulate and implement effective brand strategies. She works with organizations, both in the for-profit and non-profit worlds, on brand visioning, positioning and brand integration, new product and program development and marketing communications. Ms. Lang has held corporate executive management positions at The Walt Disney Company including Executive Director of the Disney Learning Partnership. Prior to joining The Walt Disney Company, she was a Vice President and Account Supervisor at DDB Needham Advertising. Ms. Lang received her M.B.A. from Columbia University and a B.A. from Washington University.