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Recruiting Foster and Adoptive Families
TPI assisted an individual donor who wanted to make a difference in the lives of foster children in New Jersey. We worked with Children's Aid and Family Services to develop a proposal for a public relations and outreach campaign to recruit more foster and adoptive parents. The donor provided the gift anonymously to Children's Aid and they used it to engage a marketing firm to create designs and messages and to place them on billboards in buses, train stations, and malls throughout northern New Jersey.
With this gift as the impetus, other donors have come forward to contribute to the campaign. In addition, Children's Aid has received donated highway billboards and print advertisements and there have been news stories and editorials in local newspapers related to adoption and foster care. Most importantly, in the first three months of this new campaign, Children's Aid and Family Services has seen an 82 percent increase in inquiries about adoption and foster care.
Read the full article in Turning Points and view the billboards here on pages 4 and 5.
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